strategy

Brand strategy and multidisciplinary design

  • Research and Insight

    No matter whether you’re in the initial stages of creating your brand or want to re-focus and reassess your current position, our first step is to gather data for evaluation. Using a variety of analytics tools, some built bespoke in-house at The Barn, we’ll create custom reports based on marketplace research, cultural insights and channel audits.

  • Strategy

    A coherent brand identity lies at the heart of any intelligent strategy. We help businesses to clearly define and articulate their brand values so they can connect with customers. We’ll work with you to develop, plan and execute strategies based on a thorough understanding of the market, your competitors and your brand’s ambitions.

  • Creative

    From concept creation through to design and bespoke technical executions, The Barn works with brands to create innovative and elegant solutions. Our cross-platform, cross-channel creative work includes digital, video, print, events as well as interactive retail events, art direction, copywriting and brand development.

  • Design

    Our deep understanding of digital behaviours means that everything we design is translated into online experiences that impress and convert. Having worked with some of the world’s most valued fashion and lifestyle brands The Barn’s designers pride themselves on creating elegant and innovative work across all channels.

  • Tone of Voice

    Your tone of voice is of profound importance to how people perceive your brand. Needless to say then, that getting it right and striking the perfect tone is key to a successful online strategy. We work to not only identify the correct tone of voice for your brand, but also to establish what message your content should convey.

  • Production

    Our scrupulously high standards and our QA team’s thorough process ensure that the finest of details are examined and checked across all platforms. Your dedicated project manager will make every step of the production process as seamless as possible with clear and regular communication.

Our Brand strategy and multidisciplinary design Projects

Market insight, business analysis, auditing, cultural insights, brief development, brand design, advertising, campaign creation, multichannel.