One Aldwych

Five-star hotel One Aldwych, tasked The Barn with creating an improved customer booking journey to increase conversions. Home to one of the top 5 hotel bars in the world according to The Telegraph and with the recent introduction of a Michelin starred restaurant, a further objective was to enhance the overall customer experience by placing greater emphasis on discovering these and other aspects of the hotel including seasonal offers, in-house cinema and spa.

The Solution

We carried out a full UX audit of the existing One Aldwych site to identify opportunities to optimise and streamline the customer journey. By creating user profiles and customer personas we were able to refresh and restructure the site to make booking more intuitive as well as integrate the hotel's other services in a helpful and informative, rather than obtrusive, manner.  

  • FULL AUDIT
  • UX & DESIGN
  • ART DIRECTION
  • CREATIVE DIRECTION

Contact us and see how we can help you

6 Elder Street, London, E1 6BT
+44 (0)207 183 6967
hello@thebarnagency.co.uk